Case file, current as of September 2026
10x What one veterinary practice has gotten back for every dollar it paid, and we are just getting started.
Topline is a done-for-you marketing engine for veterinary practices, built around the one high-value service you want to be known for, and it is measured in revenue and offered to one practice per area per speciality.
Results
Every number on this page was produced without buying a single ad.
A veterinary practice Topline runs from afar tracks these numbers on their own books, so they are theirs rather than ours.
- Gross revenue attributed to the work, against the fee
- 10x
- Months it has paid for itself
- 12+
- High-value cases, first six weeks
- 2of3
- Spent on Google and Facebook ads
- $0
Client-reported, over the past three months. First visits only, so the true figure is higher.
Every month for more than a year has returned more than the fee, and the past three built to 10x.
A surgery lead system launched in late July, and two of its first three cases closed at over $5,000 each.
We make content, not ads. Paid media is a lever that has not been pulled yet.
Who it fits
Businesses must have the following to be a good fit.
The money works.
One customer is worth roughly $2,000 or more, or has high lifetime value. That is what lets the fee pay for itself with a handful of cases.
There is a story worth telling.
Your customers have a painful problem they are working to solve and they talk to each other about it, and that is what a community forms around and what a story is made of.
Your customers love what you do.
You do not need many reviews, and we can work to get more, but the ones you have should be glowing. The engine amplifies what customers already say, and it cannot manufacture it.
Your team will take two or three minutes to submit a case.
The stories come from the people in the building, and all it takes is a line or two about what happened, the value of the service that was provided, and a few photos or a short video, sent through the submission system as it happens. The value is what lets every story be tied to the revenue it produced. The team also checks that the owner is happy for the story to be shared before it goes anywhere.
There is a high-value service you have not cracked. Optional, and the best opportunity
You serve people well and you sell plenty of smaller things, and somewhere in the practice there is one expensive service you know you should be selling more of and have never worked out how. The engine is pointed at that one service, and everything else you sell comes along with it.
Built for
- Orthopedic and surgical veterinary practices
- Emergency and urgent veterinary care
- Veterinary oncology, imaging and specialty referral
- Equine and large-animal practices
The same engine also fits in-home senior care, dental implants, high-ticket chiropractic, custom builders and luxury real estate, and those are taken on when the fit is clear.
The engine
Five parts. One job: pull the right customers in, or back.
Every part is built around the one high-value service you want to be known for, so that over time your practice becomes the place to go for it. Social is usually the first part a client buys and it is one part of five, and revenue is the only measure that counts.
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1
Reach
Owned channels first, and that means your business profiles, your social and your Google presence working every week. Paid reach is added only once the owned engine has proven itself.
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2
Catch
A system of landing pages built around your most valuable service, one for each area you serve rather than a single page, so a ready customer anywhere in your territory finds you and has one obvious thing to do. The same pages feed Google, so your practice comes up when people search for the service, and if you need the website itself rebuilt, that is part of the work.
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3
Holding tank
A community and an email newsletter built around your business and the problem your customers share, and it does two jobs at once: it attracts new customers who can see how you help people, and it keeps the ones you have close until they need you again.
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4
Handoff
Every lead arrives through a form or a tracked number, qualified, so your front desk gets a warm call instead of a cold one.
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5
Scoreboard
A monthly report in dollars, covering leads, cases, attributed revenue and what it cost, and if the number is not there you will see that too.
The fuel
Stories are the raw material, and Topline builds the system that collects them.
Most agencies ask you for content, and Topline sets up a submission system instead, so your team sends in the moments as they happen and the team turns them into content for every part of the engine, while you keep running your practice.
Company
Why you exist, what you refuse to do and what you have learned the hard way.
Employee
The people your customers actually meet, and trust is built here before anyone calls.
Client
The problem, the fear and the outcome in their words, and it is the most persuasive thing you own.
Referral partner
The practices and professionals who already send you people, and nobody else works this well even though it is where the highest-value cases come from.
How it is offered
How we start.
You see it before you decide
Topline builds a preview of the engine for your practice before you pay anything, and that way you are deciding on something real rather than a proposal.
The build pays for itself with a few services
The build pays for itself with a few of your highest-value services, and the system described above produced two closed cases inside its first six weeks.
Paid as it works
After the build there is a monthly fee if you would like Topline to manage your social media accounts, or we will give you the structure needed to maintain it yourself, and the system pays back a small percentage on every service it sells, and that percentage does not start until you have earned the build fee back.
One practice per area, per speciality
Choosing you means the practices around you do not get this, and the exclusivity is written into the agreement as part of what you are paying for.
Marketing results vary and past results for other businesses are not a promise of yours, and Topline commits to the work described and to showing you the number every month.
Who is behind it
Run from a distance, on purpose.
The veterinary practice behind the numbers above is one Topline runs from afar, which is the point: the engine works on your stories and your tracking, and it does not depend on anyone being in the building.
Two things Topline does that most marketers do not: it measures its own success by the revenue it brings you rather than by likes, followers or impressions, and it sets up the tracking so everyone sees the same number, and it builds the system that collects your stories so nobody has to sit down and write content.
Topline is small by design, and it is a handful of practices anywhere in the country, with each one the only of its kind in its area.
Request a preview
Tell us about the practice to see if it would fit within the system.
If it does then Topline builds the preview at no cost, and if it does not then we will say so and you have lost nothing but a few minutes.